Press Release

American Home Shield teams with Real Estate Insider to offer tips strategies and more via free online magazine and social sites

October 29, 2013 6:00 PM EDT

American Home Shield, the nation’s leading provider of home warranties, today announced its sponsorship of a new in-depth, online resource to help real estate professionals grow their businesses. Real Estate Insider magazine, found at realestateinsidermag.com, is a digital publication designed to help brokers and agents enhance their brands and foster healthy real estate agent-client relationships.

Current topics include:

  • How To Use Podcasts and Google Hangouts for Real Estate
  • Using Pinterest for Real Estate
  • Three Examples of Using Facebook for Real Estate Marketing
  • Using YouTube for Real Estate
  • Selling Up-and-Coming Neighborhoods
  • How To Prepare for a Home Showing
  • 10 Characteristics of a Successful Real Estate Agent

“The content is extremely relevant and useful for real estate agents,” said Cheri Biggers, social media marketing manager for American Home Shield. “The magazine has business tips to help them develop practical new strategies and consider things they might have not thought about before, such as technological and sociological perspectives on their business.”

The site has corresponding pages on Facebook and Twitter to help ensure that information is available and easily shared across multiple platforms.

Real Estate Insider is one of three new digital magazines sponsored exclusively by American Home Shield. Two other consumer-oriented sites were recently launched: Homestructions.com, which includes articles and tips on home maintenance, and Firsthomeresources.com, which walks new homeowners through buying and settling into a new home.

“We work with thousands of real estate professionals across the country, and serve more than 1.3 million homeowners with our home warranties,” said Biggers. “We’re excited to address the unique needs of each with these new resources.”

About American Home Shield

American Home Shield founded the home warranty industry in 1971 and remains the industry leader, servicing more than 1.3 million customers across 49 states. In addition to its core focus on home protection plans, the company also issues and administers preventive maintenance contracts on major home systems and appliances in 48 states across the country. The Memphis-based company operates three customer service centers, employs approximately 1,600 employees and has a national contractor network made up of more than 10,000 independent home-service contractors, which includes more than 40,000 technicians. American Home Shield is a business unit of The ServiceMaster Company, one of the world's largest residential and commercial service networks. The company’s brands include Terminix, TruGreen, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec.

About ServiceMaster

With a global network of more than 7,300 company-owned, franchise and licensed locations, Memphis-based ServiceMaster is one of the world’s largest residential and commercial service networks. The company’s high-profile brands are Terminix, TruGreen, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. Through approximately 20,000 corporate associates and a franchise network that independently employs an estimated 31,000 additional people, the ServiceMaster family of brands provided services and products to approximately 8 million customers during the last 12 months. The company’s market-leading brands provide a range of residential and commercial services including termite and pest control; lawn, tree and shrub care; home warranties and preventative maintenance contracts; furniture repair; home inspections; home cleaning; janitorial services; and disaster restoration. Go to www.servicemaster.com for more information about ServiceMaster or follow the company at twitter.com/ServiceMaster or facebook.com/TheServiceMasterCo.

 

Contacts

Alison Boyle (901) 597-8336
Alison.boyle@servicemaster.com
or
Nicole Ritchie (901) 597-8336
Nicole.ritchie@servicemaster.com
or
Members of the media only, contact:
U.S. Media Relations
James Robinson
+1-901-597-7521
or
International Media Inquiries
Antonio Hernandez
+1-901-597-8381
or
ServiceMaster
Media Hotline:
+1-866-397-7921