Press Release

American Home Shield Names Philipp von Holtzendorff-Fehling Vice President and Chief Marketing Officer

December 6, 2012 6:00 PM EST

American Home Shield, the nation’s leading provider of home protection plans, today announced the addition of Philipp von Holtzendorff-Fehling to its senior leadership team as vice president and chief marketing officer.

“Philipp is a hands-on, innovative leader who understands how to engage with consumers in a meaningful way,” said Mark Barry, president of American Home Shield. “I’m excited about the thought leadership and strategic capabilities he brings to our team, not only in marketing, but also in other critical areas such as business intelligence and customer relationship management.”

Von Holtzendorff-Fehling joins American Home Shield from The Dallas Morning News Group, where he served as chief marketing officer. Previously he held a senior executive role with PreClarity, an analytics and business intelligence company that helps customers leverage information to improve performance, increase loyalty and profitability. Prior to that, he served as vice president of marketing for T-Mobile USA, and vice president of International Customer Relationship Management for T-Mobile International/Deutsche Telekom, leading efforts in 14 countries. He has also led marketing and customer relationship teams in the banking and tourism industries.

American Home Shield, which founded the home warranty industry more than 40 years ago, is a subsidiary of The ServiceMaster Company, one of the nation’s largest residential and commercial service providers. In addition to serving more than 1.3 million home protection plan customers, American Home Shield now offers preventative maintenance plans in 48 states. It also recently launched Contractor Finder, a free online resource that connects consumers with local service providers, as well a membership program (currently available in limited markets) offering discounts on a variety of home- and lifestyle-related consumer products and services.

About American Home Shield

American Home Shield founded the home warranty industry in 1971 and remains an industry leader, servicing more than 1.3 million customers across 49 states. In addition to its core focus on home protection plans, the company also issues and administers preventative maintenance contracts on major home systems and appliances in 48 states across the country. The Memphis-based company operates three customer service centers, employs approximately 1,600 employees and has a national contractor network made up of over 10,000 independent home-service contractors. American Home Shield is a subsidiary of The ServiceMaster Company, one of the world's largest residential and commercial service networks. The company’s brands include Terminix, TruGreen, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec.

About ServiceMaster

With a global network of more than 6,900 company-owned, franchised and licensed locations, Memphis-based ServiceMaster is one of the world's largest residential and commercial service networks. The company's high-profile brands are Terminix, TruGreen, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. Through approximately 21,000 corporate associates and a franchise network that independently employs over 31,000 additional people, the ServiceMaster family of brands provided services and products to approximately 8.1 million customers during the last twelve months. Our market-leading brands provide a range of residential and commercial services including termite and pest control; lawn, tree and shrub care; home warranties and preventative maintenance contracts; furniture repair; home inspections; home cleaning; janitorial services; and disaster restoration. Go to for more information about ServiceMaster or follow us at or



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