American Home Shield Named One of Most Social Companies in Memphis
This week’s edition of the Memphis Business Journal takes a look at a subject of growing importance in the business world: social media, and American Home Shield is center stage. The publication has named the company to its list of the “Most Social” businesses/organizations in Memphis, citing the company’s strong online following and high audience engagement.
Along with the first-ever list of “Most Social” in Memphis, the issue also includes a full-page feature article on American Home Shield’s social journey. In it, chief marketing officer Philipp von Holtzendorff-Fehling describes how the company has established a solid presence across a variety of social media platforms.
“We are thrilled to be recognized alongside some of the top business and organizations in the nation, such as FedEx, AutoZone, St. Jude Children’s Research Hospital, and others,” he said. “To think that we’ve come this far in such a short time is amazing – and this is really just the tip of the iceberg.”
The company launched its Facebook page in late 2012, and since then has garnered nearly 225,000 fans and posts a strong engagement level across the fan base. However, Facebook fans are just the tip of the iceberg, with American Home Shield earning over 100 million impressions through social media sites.
“We’ve worked hard to provide relevant content and the service team does a great job of addressing customer issues in a timely manner, and these two things are absolutely critical,” said von Holtzendorff-Fehling. “But I think the real secret to our success, and what makes social media such a powerful business tool, is that we have an integrated strategy, we execute on it every day, and we constantly measure our progress – so we quickly figure out what’s working and what’s not.”
Jordan Abidor, social media marketing manager, agrees. “When a social strategy is working well, it can have a positive impact on virtually all areas of the business. It’s been fun to see this take hold and grow, and I’m looking forward to us taking social to the next level.
NOTE: In addition to the feature article mentioned above, the MBJ also included a separate piece in its e-newsletter and blog. Click here to read.