American Home Shield Earns Seven Marketing Awards
Awards Given Recognize Excellence in Marketing and Digital Marketing
The Association of Marketing and Communication Professionals (AMCP) recently recognized American Home Shield and several of its agency partners, for their work in the marketing, digital marketing and social spaces. The awards come on the heels of being named one of the "Most Social Companies" in Memphis, Tenn., by the Memphis Business Journal. American Home Shield, the leader in the home warranty industry, earned four MarCom Awards in the categories of:
- Integrated Marketing (Platinum) for "Life happens. Have a plan."
- B2B Marketing (Platinum) for "Game Changer"
- Design E-Communication (Gold) for "Gift for the Holiday"
- Promo Campaign (Gold) for "AHS Sweeps into Spring"
American Home Shield also earned three Platinum AVA Digital Awards in the categories of:
- Facebook Overall
- Social Media Engagement
- Contest Promotion for the "Summer of Giveaways"
"2014 proved to be a monumental year for our marketing and social strategies, but there is much more in store as the home warranty industry landscape continues to evolve and consumers become more educated about our offering," said Philipp von Holtzendorff-Fehling, chief marketing officer, American Home Shield, a business unit of ServiceMaster Global Holdings, Inc. (NYSE: SERV). He also said the team constantly re-evaluates marketing priorities to stay on pace with the changing needs of customers.
In both awards programs, a panel of marketing and communications professionals reviewed hundreds of entries and chose winners based on excellence in the planning, concept, direction, design and production of marketing and communications strategy. Work submitted for the awards included digital engagement campaigns, audio and video production, website development, social media interaction and marketing.
"In the case of social media, we've worked hard to provide relevant content to our customers, but I think the real secret to our success -- and what makes social media such a powerful business tool -- is that we have an integrated strategy with all of our other marketing programs, we execute on them every day, and we constantly measure our progress. So we quickly figure out what's working and what's not," said Holtzendorff-Fehling.
Homeowners interested in American Home Shield home warranties, can visit the award-winning Facebook page at www.facebook.com/team.ahs for more information; and visit the company's YouTube channel, YouTube.com/TheAHSTeam, for a variety of other home maintenance and safety tips. Licensed contractor and television personality David Leon hosts the short, informational videos.
About the Association of Marketing and Communication Professionals
The AVA Digital Awards and MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. AMCP administers recognition programs; provides judges; and rewards outstanding achievement and service to profession. AMCP was founded in 1995 by a group of creative professionals involved in competitions for several of the national and international trade organizations. For more information visit www.amcpros.com.
About American Home Shield
American Home Shield founded the home warranty industry in 1971 and remains the industry leader. Together with all of its wholly-owned subsidiaries, American Home Shield services more than 1.5 million customers in all 50 states. The companies operate four customer service centers, employ approximately 1,800 employees and have a national contractor network made up of more than 11,000 independent home service contractors and more than 45,000 service technicians. American Home Shield is a business unit of ServiceMaster Global Holdings, Inc. (NYSE: SERV), one of the world's largest residential and commercial service networks. The company's brands include Terminix, American Home Shield, ServiceMaster Restore, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. Go to www.ahs.com for more information about American Home Shield or follow the company online at www.facebook.com/team.ahs or www.twitter.com/AHS_Warranty.
ServiceMaster Global Holdings, Inc. (NYSE: SERV) is a leading provider of essential residential and commercial services, operating through an extensive service network of more than 8,000 company-owned, franchised and licensed locations. The company's portfolio of well-recognized brands includes Terminix (termite and pest control), American Home Shield (home warranties), ServiceMaster Restore (disaster restoration), ServiceMaster Clean (janitorial), Merry Maids (residential cleaning), Furniture Medic (furniture repair) and AmeriSpec (home inspections). We serve residential and commercial customers through an employee base of approximately 13,000 company associates and a franchise network that independently employs an estimated 33,000 additional people. The company is headquartered in Memphis, Tenn. Go to www.servicemaster.com for more information about ServiceMaster or follow the company at twitter.com/ServiceMaster or facebook.com/TheServiceMasterCo.